kfzteile24, Germany's best-known brand in the automotive aftermarket sector, is continuing on its profitable growth trajectory. In addition to its digital expertise and its highly scalable e-commerce platform, the company's success is driven primarily by growing its business with commercial customers and continually expanding its product range.

Indeed, doing business with commercial customers is the company's main driver of growth. Thanks to its wealth of experience as a digital supplier, kfzteile24 is not only managing to satisfy this discerning group of customers with an attractive, comprehensive online offering, but is also establishing itself as the industry standard when it comes to fast, reliable delivery. kfzteile24 is already serving commercial customers in eastern Germany up to three times a day via its in-house delivery teams. Plans are afoot to extend this concept to the whole of Germany in the medium term. To this end, the company is continuing to invest in its own logistics and expanding its e-commerce platform. This will allow ordering and logistics processes to become even more efficient in future and help deliveries go out even faster, particularly when sending goods to commercial customers. 

"Our technological and logistical infrastructure forms the core of our business success," said Markus Winter.

"Data-driven processes—used for such tasks as marketing and managing our product range—allow us to respond with the greatest precision to our commercial customers' exacting requirements. Combined with the high level of service we provide and our forward-thinking logistics, this technological advantage gives us a unique selling point in the automotive aftermarket sector.”

kfzteile24's success also rests on the wide-ranging, affordable selection of products its customers can choose from. Over the past twelve months, the company has not only significantly increased the number of items it sells to over 2.5 million, but has also more than tripled the product range offered under its in-house label, f.becker_line. “The systematic expansion of our range is a fundamental part of our growth strategy and also increases our attractiveness for customers in general and commercial customers in particular—businesses like garages that can benefit from the savings we provide. We not only carry the entire gamut of affordable, original spare parts from well-known manufacturers, but also stock products from f.becker_line, our in-house brand that features a range of high-quality items that have been tested with the greatest of care,” said Markus Winter, CEO of kfzteile24.     

These parts cover an extremely wide spectrum—ranging from highly sought-after accessories for braking systems and axle suspensions to wearing parts used for transmissions and cooling. Before its own-brand products enter the market, the company subjects them to a series of strict internal and external quality checks.